Jaguar Land Rover Retail App

I led a six-year account covering VR product experiences, capability animations and the ADAS demo suite across the Jaguar and Land Rover range, from Jaguar XE and XF through to the Range Rover Velar and Evoque.Work covered both real-time and pre-rendered pipelines, built to broadcast render quality where needed and optimised for interactive delivery where the format demanded it.

This included high-fidelity retopology and asset optimisation, interior and exterior paint and trim configuration, capability rendering for vehicle features and performance, and VR and mixed reality builds for showroom and product experiences.

Category: AR / Immersive / Visualisation / Capability animation | Client: Jaguar Land Rover | Year: 2014–2018