Defender

I led development of an AR configurator app for the Land Rover Defender launch, built to run on mobile devices with full AR capability. Customers could configure wheel base, body kits, accessories, wheels, paint colours and interior trims, and place the vehicle in their own space at correct scale with accurate lighting and shadowing.

The work covered high-fidelity retopology and asset optimisation to keep the model performant on-device, capability rendering for vehicle features, and real-time configuration across every customer-facing option, holding up visually within the tighter performance limits of a mobile AR build.

Category: AR / Immersive | Client: Jaguar Land Rover | Year: 2014–2019