Burberry TrenchCoat Configurator

I led development of a bespoke trenchcoat configurator, built for in-store use with a host guiding each customer through the design process on an Ipad. Customers could select from several trenchcoat models, then customise colour, lining and buttons to build a fully personalised design.

Personalisation went further with embroidered initials, patches, and a set of predetermined phrases, plus larger embroidery designs on the back of the coat. Initials could also be finished in leather or silicone lettering rather than embroidery alone.

The pipeline took garment models from Clo3D into Maya, where they were optimised for real-time use in Unity. To support user-selected initials, I designed a custom font system that ran inside a shader, calculating correct letter spacing dynamically as customers typed their own initials rather than relying on pre-baked text. The configurator was rebuilt in 2023 to support an updated coat collection with new design options.

Category: Bespoke trenchcoat configurator | Client: Burberry | Year: 2019 refreshed 2023